May 2, 20268 min readEditing

Pacing a highlight film: the 4-minute rule

Why most wedding highlights lose the viewer at 2:30 — and the edit decisions that keep them watching.

Every highlight film has a moment where the audience decides whether to keep watching. Usually it is around the two-and-a-half minute mark.

Shoaib Ur Rehman

Wedding Film Editor & Colorist

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